Facebook - Keep It local

Facebook has all kinds of tools to help growing small businesses. And small businesses help keep your city, well, your city.

So we set out across the country to talk to small business owners about all of the unique, surprising, and occasionally flat-out weird things that make their cities special. 4 cities, 100+ interviews, 12 spots, and a whole bunch of digital and OOH later, here are a few of my favorites.

Spoiler: One of them is about ghosts.

Covered by Adweek & TheDrum.