Mommy Bahama

There is a common misconception that taking time off to go on maternity leave is like going on vacation.

So we created a line of tropical "maternity resortwear" called Mommy Bahama — for the vacation all those folks think you're going on — and launched it on Mother's Day to start a conversation about the realities of maternity leave with moms and non-moms alike.

You can check it out at or read it about it here or here.

Case Study

S/S 2018 Lookbook

Product Films