Verizon Fios - Break Up With Cable
Everyone knows FiOS is faster than cable, but people tend to stick with what they have. With what's comfortable and familiar. It's like being stuck in a bad relationship.
We wanted to create a place online to aggregate the aggravation and use it as a force for change: to convince people to "break up" with cable and "hook up" with FiOS. I helped out with the original pitch concept at R/GA New York which later launched as the Webby Award-winning meme generator breakupwithcable.com.